“Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”
- Mahatma Ghandi
Top Gun agents possess four critical beliefs:
1. They totally believe in their product and/or service. If possible, they own the product and/or service themselves.
2. Their product and/or service is under-priced. The "value" is much greater than the price.
3. If they do not sell their prospect, they have cheated them out of incredible value.
4. Customers do not "buy"; they are "sold".
Exercise: Write down each of these four beliefs and why they are true for you; i.e. here are the reasons why I totally believe in my product and/or service. Next, write down what that means to your prospect or customer.
Adopting these beliefs and getting clear on why they are true will ulitmately change your destiny.
Now go forth and sell!!
